Yahoo! the new AOL homepage looks awfully familiar
AOL — this blog’s parent company — has launched a redesigned home page, and you know, there’s something awfully familiar about the layout. We just can’t quite put our finger on it.
The portal’s easier to navigate, has a nice set of links on the lefthand side — oh yeah, and it looks almost exactly like the Yahoo! home page.
The wise-crackers at digg are having a field day with this one. One of our favorite quotes:
“What are you talking about? This is *so* not a rip-off of Yahoo. For example: Whereas Yahoo has search links of: Web, Images, Video, Local, Shopping …the AOL site has links of Web, Images, *News*, and Local.
You could make the case that this is an intuitive web design for any company to follow, but it does look awfully similar.
For a company trying to reinvent itself as a web portal rather than a internet service provider, AOL really needs to focus on new and innovative services rather than playing a game of follow the leader by copying sites like Google, digg and Yahoo!.
Of course, we have to admit that investing in a blogging network was a great start.
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